Local artiste Fahrin Ahmad has been announced by The Power Root Group of Companies, as the brand ambassador for its “Alicafé Tongkat Ali”, along with the launch of the two new variants, “Alicafé Tongkat Ali Low Fat” and “Alicafé Low Fat No Sugar Added” on 8th July 2013 at Hilton Kuala Lumpur. With that, “Alicafé Tongkat Ali” range has a total of 4 variants to all coffee lovers!
“Alicafé Tongkat Ali” is not an ordinary coffee as it contains Malay traditional herbs such as Tongkat Ali & Ginseng, which provides double energy to all who consumes. The new tagline “Kuat! Kecergasan Berganda!” was inspired and came up with by the Power Root Group for their Alicafé Tongkat Ali” range.
A character created by Power Root Group, Aliman, a Malay warrior who represented the good values of “KUAT”, derived from the slogan “Kuat! Kecergasam Berganda”. The good values in “KUAT” are bravery (Keberanian), effort (Usaha), morality (Akhlak) and loyalty (Taat); which these good virtues have been forgotten by public. In hope, Power Root Group promote these values to inspire those in need.
A well-loved figure in Malaysian entertainment, Fahrin Ahmad was chosen to endorse “Alicafé Tongkat Ali” range because of his positive image. Fahrin Ahmad has always presented himself as one who has great courage to pursue his dream, actively involved in sport games and a good, responsible son to his parents. The Power Root Group trusts him to convey the good values of “Alicafé Tongkat Ali” by being the role model to all Malaysian fans!
Now, let’s watch the latest TV commercial featuring Fahrin Ahmad!
Alicafé Kuat! TV Commercial (Version 1)
[iframe link=”http://www.youtube.com/embed/aQnc9WFKjs4″]
Alicafé Kuat! TV Commercial (Version 2)
[iframe link=”http://www.youtube.com/embed/RZn6UzioOWI?”]
