SASA Hong Kong sponsored MY FM Drive Time Segment which happens on Mondays to Fridays, 4pm to 8pm on 1st July to 29th December 2013, . The two announcers for this segment was Royce and Wai Fun where they shared SASA’s current promotions, contests and beauty tips. The beauty tips are shared only twice a week through LIVE Intergrated Talksets which took place on Thursdays and Fridays, and it covered beauty and styling tips, approximately from 6pm to 7pm.
There was also a Call in Contest that ran on every Thursday and Friday after the talkset (from 29th September to 29th December), where listeners would listen to the Beauty Tips on air first and then give a call to answer a simple question regarding the styling beauty tips. The caller with the correct answer would win SASA cash vouchers.