Television still remains relevant in today’s media
advertising landscape mainly due to the Malaysia
population landscape. While many of us are in the
urban area and being pampered with lots of media
choices, television still plays an important role of
bringing family members together with its wide
range of drama series, variety shows, sitcoms
and news.
Partner:
Source: Jan 2021 - Dec 2021, Nielsen Consumer & Media View
Radio
Radio advertising is often portrayed as a high
frequency ads format and often serves as constant
brand reminder to its consumers. While Spotify and
YouTube Premium are slowly making their way into
consumers' lifestyle, radio is still leading the market
thanks to its good mixture of infotainment. This is
further enhanced by the Malaysia landscape where
driving is the most preferred mode of commuting.
Partner:
Source: Jan 2021 - Dec 2021, Nielsen Consumer & Media View
Press
Newspaper/ Press has no doubt taken a hit due to
digitalization where consumers rely more on digital
news platforms to get the latest update on both local
and international news. However, the newspaper/
press still serves a loyal group of consumers - mainly
the matured working adults who have developed a
habit of reading only trustworthy news. Advertisers
still using newspaper/ press to reach out to the mass
market due to its high circulation and readership.
Partner:
Source: Jan 2021 - Dec 2021, Nielsen Consumer & Media View
Cinema Advertising
Cinema advertising serves ads to groups of captive
audiences who patronize the cinema and are often
at a more relaxed ‘stage of emotion’. Consumers in
this state of mind are often more open to accepting
information that is being pushed to them via the
large screen. During the pandemic, cinema advertising
was a “no-go zone” but as the nation moves towards
the endemic, cinema is seeing a rise in its consumers.
Partner:
Source: Jan 2021 - Dec 2021, Nielsen Consumer & Media View
oUT OF HOME Advertisement
As the nation is in the endemic stage, we see
more and more Malaysians are making their
way back to their original lifestyle and this
enhances the visibility of both outdoor and
indoor billboards/ digital screens.
More traffic = more visibility
More traffic = more visibility
Partner:
Source: Jan 2021 - Dec 2021, Nielsen Consumer & Media View
