Post Covid19 era shows a steep increase in digitalization where businesses leverage on borderless digital media to spread brand awareness and driving sales traffic to e-commerce platforms. O2O is the main ball game but let’s not limit ourselves to the sacred walled garden itself. Digital media spreads more than just social media platforms or Google or even YouTube. It’s time to explore the untapped potential of other digital platforms to maximize reach and frequency and elevate your brand presence across multiple platforms.
Amplify Your Content Marketing Strategy
Online Media Platforms
Don’t let your work go to waste, bring them alive online via top engaging online media platforms in Malaysia by adapting your content into various forms of format suitable to your audience. Be it articles, videos or photos; Connect your business with your audience online by providing them with the latest news and information.
The world’s largest social media or community platforms that are highly engaging and has the capability to reach out to a brand’s target audience or consumer. Facebook is the largest social media platform in Malaysia and can potentially reach approximately 24 million Malaysians. Brands are leveraging on Facebook’s comprehensive targeting tools to reach out and touch base with their consumers, ultimately leading consumers down the sales funnel. Capitalizing on the latest market trend, exploring market opportunities, combining digital marketing and creativity to form a solid digital advertising plan.
The world’s largest search engine, reaching out to more than 95% of the world’s Internet users. In Malaysia, Google records approximately 17.9 million unique users per month that spends approximately 25 minutes per visit. This shows that Malaysians are actively searching for solutions or information that could help them in their daily activities. Dominating the Google space also means being able to disrupt consumer purchasing behavior by offering a better alternative solution to the queries.
The world’s second largest search engine and world largest
video-audio platforms that are highly entertaining and informative. YouTube is one of the largest platforms in Malaysia with more than 90% penetration among Malaysian Internet users. Besides the
entertainment purposes, YouTube is also known to have help
millions of Internet users with its “How To”
contents. The dynamics in YouTube allows advertisers to serve
personalized content that are specially curated to a certain target
audience group. Personalize your brand to close the gap with your audiences.
Depending on the nature of business, advertisers who wish to do cross-border advertising can leverage on several media platforms such as Twitter, LinkedIn, Sina Weibo, WeChat, QQ, XiaoHongShu and many more according to its targeted local community and
business model.
Throughout the years, Influencers Marketing has proven to be able to
elevate brand presence and drive consumers’ interaction across both upper and lower funnel. Influencers Marketing is here to drive word-of-mouth marketing through social media platforms and to spark engagement and discussion on the products/ services.
According to Hootsuite, the total annual spend on online consumer goods alone in 2021 was at USD 8.17 billion, an equivalent increase of 40.4% compared to previous year. There are a total of 14.43 million consumers purchasing goods over the internet and this is driven by e-Commerce initiatives such as free delivery, discounted coupons, positive consumer reviews, loyalty points, gift with purchase and many more.
