The world’s largest social media or community platforms that are
highly engaging and has the capability to reach out to a brand’s
target audience or consumer.
Facebook is the largest social media platform in Malaysia and can
potentially reach approximately 24 million Malaysians. Brands are
leveraging on Facebook’s comprehensive targeting tools to reach
out and touch base with their consumers, ultimately leading
consumers down the sales funnel.
Facebook Features
Real Audience, Precise Targeting
Facebook has a large pool of users and provides precise
audience targeting such as demographics, interest, affinity
& in-market audience, habits and many other segmentations
that help brands accurately reach their desired audience.
Instant Interaction & Zero Cost Word Of Mouth
Interacts immediately with your target audience. Directly
understands consumer’s perspective and provide instant
feedback to gain consumers approval to achieve word of
mouth marketing.
Flexible Ads Placement
Brands have ample of flexibility to design advertising
collaterals and given the freedom to adjust text, body copy,
visuals, videos, links or ads settings to fully optimize
reach vs frequency.
Driving Personalized Content
Brands are able to create highly personalized and high
relevancy ads to their respective audience in order for the
brand to be closer to its audience.
How Facebook Ads Works
Select Target Audience
& Deliver Ads
Instant Reply &
Optimize Ads
Establish Brand
Advocates
Promote Through Social
Circle (Word Of Mouth)
Types of
Facebook Ads &
Their Benefits
Drive Website Traffic Through Click-Through Ads
Promoting An Event Or Establishing Fans Discussion
Expand Fans & Followers To Drive Brand Advocates
Obtain List Of Users Who Are Interested In Your Products/ Services
Partnership with Instagram
In Malaysia, Instagram has a potential audience
reach of 14 million audiences with majority 53%
female, capturing the slightly younger crowd.
In Instagram, image speaks louder than words
and usually brands use attractive visuals to
communicate with Instagrammers.
