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Google

The world’s largest search engine, reaching out to more than 95% of the world’s Internet users. In Malaysia, Google records approximately 17.9 million unique users per month that spends approximately 25 minutes per visit.

This shows that Malaysians are actively searching for solutions or information that could help them in their daily activities. Dominating the Google space also means being able to disrupt consumer purchasing behavior by offering a better alternative solution to the queries.

Google Features

Google Search Network

Consist primarily of text, information, images, video and shopping ads in the result page. It targets users who are currently searching for a solution – either to a problem or to enhance one’s lifestyle. Brands usually use Google Search to promote products/ services and to disrupt a consumer’s buying pattern

Google Display Network

Usually consist of display ads throughout millions of websites including YouTube. Diverse ad formats such as text, video and multimedia are used to capture consumer’s attention.

Cross Screen, Cross Platforms

Brands can select multiple options such as region, time, date, devices to perform cross screen and cross platforms multimedia ads serving to reach out to potential consumers. Brands can also select irrelevant websites to be blocked to ensure ads do not appear in inappropriate places.

Retargeting

By integrating Google information and third-party data, precise user habits can be analyze and tracked by their digital footprints where brands can accurately retarget its consumers at the lower funnel.

How Google Ads Works

Set Keywords/ Themes To Automatically Convert Searches Into Opportunities

Google To Match Appropriate Results With The Right Consumer Queries

Consumers Takes Action (Website Visit, App Download, Etc)

Retargeting

Types of Google Ads & Their Benefits

Increase Brand Popularity

Use of Google Display Network to increase product exposure to broader audiences across popular websites. Also, to promote brands’ creative video through YouTube

Enable Consumers To Find You Instantly

Google Search Network enables brands to appear and appeal to consumers who are searching for information or solutions

Exposure On YouTube Channel

Being the 2nd largest search engine, Brands can gain massive exposure through creative video assets through YouTube

Promote Your App & Encourage Downloads

Use Google Mobile Ads to promote and encourage app downloads.

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  • 15 Jalan 16/11, 46350 Petaling Jaya, Selangor, Malaysia
  • Tel: +603-7957 7327
  • For Enquiry: enquiry@singnan.com.my
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