Integrated marketing refers to a comprehensive approach that combines both mainstream and digital advertising strategies to create a unified and consistent brand message across various channels. By harmonizing traditional advertising methods, such as television, radio, and print, with digital avenues like social media, online display ads, influencer partnerships and more, integrated marketing aims to optimize the reach and impact of a brand's communication efforts. This synergy allows businesses to leverage the unique strengths of each platform while maintaining a cohesive narrative, enhancing brand recognition, and engaging with diverse audiences on multiple fronts. The integration of these diverse channels fosters a seamless customer experience, enabling consumers to interact with a brand through their preferred means while reinforcing the brand's identity and key messages.