The world’s second largest search engine and world largest video
-audio platforms that are highly entertaining and informative.
YouTube is one of the largest platforms in Malaysia with more than
90% penetration among Malaysian Internet users. Besides the
entertainment purposes, YouTube is also known to have help millions
of Internet users with its “How To” contents.
The dynamics in YouTube allows advertisers to serve personalized
content that are specially curated to a certain target audience
group. Personalize your brand to close the gap with your audiences.
YouTube Features
Unlimited Creativity
YouTube house approximately 1/3 of the world’s
internet population and brands can utilize this
opportunity to creative brand video assets to
the right audience through precision
audience targeting
Diverse Reach & Brand Recall
Through personalized and creative video ads, brands
aim to reach out to as many audiences as possible
and to develop strong top of mind brand recall.
In Malaysia, YouTube has a potential reach
of 23.4 million audiences
Brands can opt to use non-skippable video
ads format to fully deliver a strong brand
message to its relevant audiences. This is
usually used during new product launch or
campaign driven message.
Brands can also opt with in-feed video ads to
have the brand’s video appears in discovery
areas or next to other related YouTube videos
or as part of a search result.
