As the renowned health beverage manufacturer in Malaysia, The Power Root Group of Companies has introduced its new product range, “Ah Huat White Coffee” and has held a heartwarming launch to announce the famous local artiste, Aniu as the product’s ambassador at Hilton Kuala Lumpur on 6th October 2012.
Healthy-eating awareness has been raised among the public recently and consumers have developed consciousness about low-fat, low-calorie and low-sugar food and beverage choices. Being the first low fat white coffee in Malaysia, “Ah Huat Low Fat White Coffee” allows coffee-lovers to have a second cup in a day while maintaining a healthy balance. The other three variants of “Ah Huat White Coffee” range are “Ah Huat Low Fat No Sugar Added White Coffee”, “Ah Huat Extra Rich White Coffee” and “Ah Huat Classic White Coffee”.
Post-event press clippings are as below:
The Soul of “Ah Huat White Coffee”
Ah Huat is the soul of “Ah Huat White Coffee”. Ah Huat has inherited not only a coffee shop from his father, but also the skills to make good coffee for his customers. Ah Huat is a simple and warm-hearted man and he takes everything very seriously as he always try to do his best. He is always very kind to his customers and he will greet you with his cheerful “Huat Ah!” whenever he serves his coffee. Ah Huat hopes his coffee will bring happiness, optimism and great fortune to his beloved customers.
Vide the slogan “Huat啊，心想事成 (Huat ah! May all your wishes come true!)” of “Ah Huat White Coffee”, Power Root connects with all Malaysians emotionally and each time you have a cup of “Ah Huat White Coffee”, it is filled with hope, positivity and happiness.
The Power Root Group is confident that all Malaysians will be heartened and invigorated by “Ah Huat White Coffee” as the product range will keep up everyone’s positive spirit!
