In view of allowing more children to experience individualized learning method, Kumon has once again held a free trial campaign from 18th to 31st March 2013. A 2-week free Mathematics classes were offered to interested candidates aged 4 to 17 with the objective of enabling them to enjoy the fun of learning.
Print advertisements including general advertisement and advertorial advertisement was published on several mainstream media and it was supported by online advertisements on The Star Online to reach out to targeted audience.
In addition, press releases were also being sent out to mainstream media to increase advertising effectiveness by simply reminding parents regarding the upcoming free trial classes.
Moreover, Kumon has also advertised on outdoor digital messaging board at selected main roads, namely Jalan Raja Chulan and Jalan Ampang in Kuala Lumpur; Persiaran Gurney, Queensbay, Jalan Penang, Jalan Burma, Jalan Scotland and Jalan Masjid Negeri in Penang.
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At the end of the campaign, a total of 1260 students have registered to join the Free Trial Classes before 15th March 2013.
