The renowned children’s learning center, Kumon has always wanted to allow more children and parents to have the opportunity to experience the amazing individualized learning method. Therefore, Kumon has held a Free Trial campaign from 17th to 30th November 2012 and 2-weeks of free Mathematics classes were offered to students who were interested.
In order to increase public awareness about Kumon Free Trial Classes, print advertisements were being published on several print media, including The Star, The Sun, Harian Metro, Utusan Malaysia, Sin Chew Daily, China Press and Guang Ming Daily, a month before the campaign started. Advertorials too were being published to support the press advertisement during this period of time. To reach out to parents who read newspaper online, banner advertisement was posted on The Star Online and a simple recruitment write up was posted up on Parenthots Section. At the end of the campaign, a total of 3042 students registered to join the Free Trial Classes before 9th November 2012.
