London Biscuits Berhad is a homegrown Malaysian company who has been the pioneer in the cake products segment locally and internationally. London Roll has been the company’s hero product line for many years and this year, the company is going to focus on promoting London Choco Roll, a fun-sized milky chocolate Swiss roll product under this product line.
In view of building stronger brand recognition among consumers, a brand new TV commercial concept is identified – a fun filled singing performance to highlight the goodness of London Choco Roll. As the product is positioned as a healthy cake product targeted to children, a slight modification was made to the existing jingle, adding in fun and exciting elements to better suit the idea and to grab children and parents’ attention.
The TV commercial was taken at a multi-purpose hall of APIIT Smart School located at Subang Jaya. Now, let’s take a look at the behind the scenes!
As the jingle is recorded in a total of 5 different languages, specifically English, Mandarin, Malay, Cantonese and Hokkien, different versions of TV commercial can be aired on various media to maximize brand exposure. In the meantime, let’s look at the English version of London Choco Roll latest TV commercial!
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